Feb 26, 2018
We speak with Arjun Jolly, COO and co-founder of adQuadrant,
about how to go about building communities online. A veteran
online community builder and participant, Arjun has many years
experience of building active online communities for a variety of
different brands both in the green products and gambling
sectors.
Ciaran and Arjun explore how communities form, and how
marketers can go about building effective communities. How do you
get started from scratch? What techniques can you use to drive
rapid growth? What platforms offer the best user experience? Where
do companies often go wrong with community building? Should
you advertise to drive growth and adoption of any new communities?
Do online communities need offline shadows? Arjun shares with us
the techniques and tips he has seen effectively deployed to build
strong online communities with purpose and drive.
Useful Links:
Find out more about adQuadrant
Tools to build communities: Vbulletin and BuddyPress (community plugin for
WordPress)