Mar 25, 2019
We take another look at Chat Marketing with Special Guest Larry KimCEO of>MobileMonkey. Ciaran and Daniel introduce this episode and share their journey with Chatbots and explore some of the scepticism surrounding them. If you are cynical about Chatbots and what they might offer your organisation have a listen to this episode and also catch up with our earlier episode on Conversational AI
Larry Kim
Anyone active in social media in the marketing space cannot have
failed to have been influenced by Larry Kim. Famous for his use of
Unicorns and Donkeys as a metaphor, Larry is a one-man powerhouse
of great digital marketing tips. Always experimenting creatively
with his digital marketing, what Larry learns he shares with the
global audience who follow him.
MobileMonkey and Facebook Messenger
Since selling WordStream in May 2018
(which he founded in 2007), Larry has been busy building and
refining an online chat marketing service called MobileMonkey. His
view is that Chat marketing will be one of the next big
opportunities for digital growth in marketing and his team is
focussed on building the next generation of chat marketing tools.
We speak to Larry about how he got interested in Chat marketing and
chatbot services and pick his brains on how this new marketing
medium and discipline differs from more traditional email marketing
which so many businesses rely on for communicating with their
customer audience. With engagement rates dropping on email as a
channel for many marketers, could Chat marketing offer a viable
alternative way to communicate with your online audiences? Larry
thinks it will and is putting his reputation and focus behind that
belief. Listen in and learn why he thinks that.
Useful Links
Conversational Design Digital Marketing Podcast episode
MobileMonkey Island Facebook Group
Useful Links
Conversational Design Digital Marketing Podcast episode
MobileMonkey Island Facebook Group