Jun 13, 2017
If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world?
Daniel walks us through this daddy of marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes.
Useful resources:
Download the Target Internet Content Marketing Calendar
https://www.targetinternet.com/digital-marketing-podcast-episode-110-digital-marketing-calendars/
Useful books by PR Smith http://prsmith.org/books/
SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit www.SOSTAC.org