Dec 13, 2010

Episode 13, The Viral Video Phenomenon

In part II we explore with Ed Robinson the creative aspect of Viral video creation, exploring the essential aesthetics and styles of online viral video, How viral video idea’s work for the audience, pivot moments, talking about Viral factory productions LED Sheep, Ravenstoke. We...

Dec 7, 2010

Episode 12, The Viral Phenomenon Part I an interview with The Viral Factory. Ciaran talks with Ed Robinson, creative director at leading uk viral video agency The Viral Factory. In part 1 we explore some of the history of the Viral factory and their creations over the last 10 years. Ed gives us a great overview of the...

Nov 20, 2010

Episode 11,
Long Sales Pages… Love them or hate them, they still dominate a big section of the online marketing sales arsenal across the web. The urban myth is that they particularly well in the US market. But do they? what do we think of them? are they still a valid technique? Daniel Rowles, Ciaran Rogers and Andy...

Nov 13, 2010

Episode 10,
The second part of a 2 part interview, continued from last weeks episode,  Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B testing, how to measure your campaign results against industry metrics...

Nov 6, 2010

EPISODE 9,
An introduction to PPC advertising.
This week we are discussing PPC advertising, with an interview with Rob Steenbrink from Maxlead, a leading search engine marketing agency in the Netherlands.  Rob walks us through the basics of PPC advertising showing us how to build an effective campaign that gets results...