Dec 18, 2012

Episode 75,

Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to.  We look at improvements to in page analytics, AB tests in analytics and Daniels favourite hangout in GA- Multi Channel Funnels. We also discuss the...

Dec 11, 2012

Well we are back after a short pause for breath in the lat Autumn and have squeezed in some recording time before christmas to bring you some updates from our digital marketing world. Ciaran and Daniel climb back into their podcasting saddles with some more tips and tools for you. This time we focus on Analytic...

Oct 12, 2012

Episode 73, 

Ciaran talks to Oli Gardner from Unbounce.com in Canada about Oli’s infamous blog post “The Mr Men Guide to Landing Pages” Oli walks us through what Roger Hargreaves’ beloved children's book characters can teach us about best (and worst) landing page practice.  How many Mr Men characters are...

Sep 14, 2012

Episode 72

Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN (http://ucn.dk a University in Northern Denmark) about transmedia story telling. We explore what is it and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and engagement with the...

Sep 10, 2012

Episode 71

Ciaran talks again to Steely Eye, a digital agency in London who specialize in creating great mobile web campaigns and strategies. We discuss responsive design as a mobile web solution, html scraped mobile sites and their downside and Steely Eye’s own CMS system that enables the ultimate customized customer...