Jul 13, 2018
YouTube has for a long time been know as the world's second
largest search engine but with over 50 years of content uploaded
every day its easy for your video content to never really get found
by the audience you made it for. Understanding how
YouTuberanks the content it indexes is vital if your video content
strategy is going to work. Ciaran talks to Rob Wilson, Video
Spokesperson for VidIQ about
their platform which helps you to view some great publically
available metrics that YouTube doesn't show you by default. Using
these metrics gives marketers a much broader view of how their
videos are performing and helps to indicate why some videos are
more successful than others. The toolset also enables brands to far
more effectively benchmark competing videos in the content space
and learn from them.
We explore with Rob what makes for an effective YouTube video, how
to make good use of video tags, and how to leverage on trending
topics. We also explore which metrics matter to YouTube algorithm.
Packed full of examples and guidance on how to be more effective
with your video channels, you won't want to miss this episode. Rob
has years of experience getting the best out of YouTube, so listen
in if you would like to discover how to make more from your
investment in video content.
If you haven't checked out the VidIQ browser extension, you should. It's so good it caused Ciaran to forget to eat lunch ( a fact which we know will shock anyone who knows him.)
Get the VidIQ Browser plugin https://vidiq.com/apps/vision/ https://www.youtube.com/user/creatoracademy
100 ways vidIQ can help: https://www.youtube.com/watch?v=2t5F54zDGFE
1000 subscribers and 4k watch time hours: https://www.youtube.com/watch?v=jxZQSO0AF0w
Also, check out VidIQ's new free tool that instantly 'audits' your channel https://www.youtube.com/watch?v=rOQ1h7xwYqw
And finally, take a look at how Rob reviews other channels. https://www.youtube.com/watch?v=j-SvMISux-w&list=PLTYbelo0OEJ6et8HVGBD3AZqWU4MFTaXD