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Sep 22, 2023

The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved.

Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation...

Sep 15, 2023

We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape.

Join us on today's episode as we dissect the lack of control we see as digital marketers and the...

Sep 8, 2023

We are back with another much loved digital marketing trends episode!

This week, Daniel, Ciaran and Louise discuss Meta’s position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks.

Meta and Microsoft have also announced an...

Sep 1, 2023

Search Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy that optimises your online presence to increase local traffic, visibility and brand awareness.

Any business with a physical location or that serves a geographical area can...

Aug 30, 2023

Welcome to another special episode of the Digital Marketing Podcast, where we will be introducing you to the second-half of shortlisted tools for the Digital Marketing Toolkit Awards.

Some of them might already be familiar to you, and some might be brand new. All of these tools have been nominated by digital marketers...