Nov 24, 2023
In today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in marketing.
Recorded in Boston as Hubspot's Inbound Conference 2023, Nicholas reveals how Hubspot have leveraged technology to provide new AI capabilities to their customer platform, assisting customers in crafting effective marketing emails to setting up a website.
Nicholas and Daniel also address ongoing data and security concerns, the need for AI ethical standards for responsible usage, and the need to show that individual expertise in written content.
AI aside, we can't forget the importance of human touch in marketing. Why is influencer marketing continually rising, and what are Nicholas' emerging trends predictions for the year ahead?
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