Feb 7, 2012
In this episode, Daniel talks to Thomas Brown, Head of Insights at the Chartered Institute of Marketing to quiz him about some of the trends they have uncovered in their Social Media Benchmark” a new and detailed exploration of the marketing social media landscape, and how businesses are making use of it. Supported by Ipsos ASI, the brand and advertising research specialism of Ipsos MORI, this report, is not due to launch until the 15th of February, so it was a real honor to get to talk with Thomas about what they have uncovered.
You can find out more about the Social Media Benchmark at http://www.smbenchmark.com/
For more information on the CIM at: visit http://www.cim.co.uk
You can also follow the hashtag on Twitter #SMBenchmark