Jan 2, 2011
Episode 14,
Ciaran and Daniel look at email marketing best practice, using
email service providers ( ESP’s) the importance of IP addresses
when sending mass emails and ensuring your email gets delivered,
spam filters and how to avoid them. We also talk about google
Inbox inspector, Html and plain text emails, email
attachments, how best to use Video in email, recommend some great
online learning resources, and discuss double opt in processes and
how to make the most of them to maximise deliverability and reward
your subscribers.