Jul 25, 2019
"Fake it till you make it" is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible?
In the wake of some interesting in-depth research into levels of fakery on popular social media channels, Ciaran and Daniel explore fake social accounts and followers and fake interactions. We’ve spent some time investigating the dark side of Social media metrics so we can explore how they get gamed.
Ever felt that the reach metrics of influencers don't quite tally with actual business results? Is your influencer marketing programme being scammed by influencers gaming social algorithms with fake followers and fake interactions? Listen in and learn how shady social media practices could be skewing your results and what you might do about it to correct course.
Useful Links
PRWeek Article
https://www.prweek.com/article/1590362/majority-uk-instagram-influencers-engage-fakery-landmark-new-study
More detailed write up of this research by Anders Arkalid.
https://medium.com/@aa_88162/influencerstudy-agoodcom-4c7ac6c27fae
Google Trends
https://trends.google.com/trends
Keywords Everywhere
https://keywordseverywhere.com/
Google Keyword Planner Tool
https://ads.google.com/intl/en_uk/home/tools/keyword-planner/
Hype Auditor Slide Deck
https://www.slideshare.net/pmievents/influencer-marketing-without-the-proper-checks-transparency-will-not-work
PR week Autumn research Endelbach
https://www.prweek.com/article/1494118/influencer-campaigns-focus-social-proof-not-reach
Instagram crackdown on fake accounts
https://techcrunch.com/2018/11/19/instagram-fake-followers
New York Times investigation into celebrities buying fake
followers
https://www.nytimes.com/interactive/2018/01/27/technology/social-media-bots.html
What is a click farm?
https://www.abc.net.au/news/2019-03-30/farming-for-likes-fake-social-media-engagement/10944078
Spark Torro Twitter Follower check
https://sparktoro.com/tools/fake-followers-audit
Hype Auditor
https://hypeauditor.com/en/
Fakecheck.co
https://www.fakecheck.co
Fakecheck worst offenders
https://www.fakecheck.co/bot10-social-engagement#report
Fakecheck 10 best accounts
https://www.fakecheck.co/top10-social-engagement#report
Moz Link Explorer
https://moz.com/link-explorer
Ubersuggest
https://neilpatel.com/ubersuggest/