Nov 13, 2010
Episode 10,
The second part of a 2 part interview, continued from last weeks
episode, Ciaran and Rob explore the science behind ppc
campaign landing pages, landing page optimisation, embedding forms,
how to make your cottage look more french, A/B testing, how to
measure your campaign results against industry metrics and how to
ensure you are getting the very best results from your PPC
campaigns.