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Jun 18, 2020

Daniel and Ciaran explore the recent announcement from Google that they will be changing how their Algorithm works from 2021. We've never seen them give this much detail this much in advance of an Algorithm change, so we think this could have a big impact when it rolls out.

Daniel explores what it is and what we now need to look at in order to ensure our websites continue to feature in google's Serps for 2021 and beyond.

Learn how Google announced this, what they have said, and how you can start to measure how your website sizes up to the new measurements Google say they are going to be using. For some of you, this is going to require lots of developer input and time so its well worth understanding.

Useful Links

Google Web Vitals Announcement
https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html

Chromium Blog on Web Vitals
https://blog.chromium.org/2020/05/introducing-web-vitals-essential-metrics.html

Web Vitals Chrome Plugin
https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en

Google Search Console
https://search.google.com/search-console

Squoosh App Manual - reduce image file sizes
https://www.targetinternet.com/a-complete-guide-to-squoosh-what-is-it-and-how-to-use-it/

GTMetrix
https://gtmetrix.com/

Google Speed Test
https://developers.google.com/speed/pagespeed/insights/

Benchmark Your Skills
https://www.targetinternet.com/benchmark-digital-marketing-skills-assessment/

Benchmark Your Team
https://www.targetinternet.com/benchmark-digital-marketing-skills-assessment-teams/