Dec 31, 2022
From core Google updates and Google Analytics 4, to enhancemencts in artificial intelligence and emphasis on brand, 2022 has been a non-stop year in the world of digital marketing. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise bring you a 2022 wrapped-up episode, reflecting on...
Dec 19, 2022
It is likely that within recent weeks you have come across ‘Chat GPT’, an AI chatbot system developed by Open AI which specialises in dialogue.
Since being released by Open AI in November 2022, Chat GPT has gone viral, reaching 1 million users in only 5 days! Although the chat research tool isn’t perfect, it’s...
Dec 13, 2022
There are many different things to consider when trying to improve your email deliverability, including ways to help ensure your audiences are engaged and protocols to implement.
In this episode of the Digital Marketing Podcast, the team discuss their recommendations and tools for ensuring that your emails are getting...
Dec 5, 2022
GA4 is the latest version of Google Analytics and differs greatly from Universal Analytics in terms of its features the the data it collects.
Although the new platform currently runs in parallel with the previous iteration of GA, Universal Analytics (UA), UA will stop processing new hits on 1st July 2023, so it’s...
Nov 28, 2022
From the phasing out of third-party cookies to mail privacy protection on Mac, privacy changes aren’t going anywhere and it’s up to marketers to adapt to the changing landscape. In today’s episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss privacy changes in iOS, email, browsers, URL...