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Dec 5, 2022

GA4 is the latest version of Google Analytics and differs greatly from Universal Analytics in terms of its features the the data it collects.

Although the new platform currently runs in parallel with the previous iteration of GA, Universal Analytics (UA), UA will stop processing new hits on 1st July 2023, so it’s...


Nov 28, 2022

From the phasing out of third-party cookies to mail privacy protection on Mac, privacy changes aren’t going anywhere and it’s up to marketers to adapt to the changing landscape. In today’s episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss privacy changes in iOS, email, browsers, URL...


Nov 18, 2022

Today we have an interview podcast for you, which we will be launching you once a month along side our weekly video podcasts, with new and exciting guests. Ciaran's guest today is Charlie Blake Thomas, CEO of EyeQuant...
 
Eye tracking studies have become a powerful tool that helps market research professionals...


Nov 7, 2022

In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss all things marketing and artificial intelligence.

The team talk about numerous different text-to-image AI tools. Notably, DALL·E, an AI system that can create realistic images and art from a description in natural language...


Oct 29, 2022

In this episode, Daniel, Ciaran and Louise kickstart their new monthly news digests, where they will be rounding up all of the latest digital marketing news and bringing it to you all in one place, to ensure that you are kept up-to-date.

The team discuss Publisher Advertiser Identity Reconciliation, or PAIR, a new...