Apr 2, 2012
Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modeling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?” We explore what Attribution modeling is? How it helps? How can you implement it effectively? and briefly discuss researching the fabulous fandango tools that are there to help you achieve this marketing sales utopian nirvana:-)