Nov 6, 2010
EPISODE 9,
An introduction to PPC advertising.
This week we are discussing PPC advertising, with an interview with
Rob Steenbrink from Maxlead, a leading search engine marketing
agency in the Netherlands. Rob walks us through the basics of
PPC advertising showing us how to build an effective campaign that
gets results without stripping your budgets into the red. We look
at BAsic building blocks of a ppc campaign, choosing keywords,
building your adverts, and explore the google quality score.
This is a 2 part interview. Next week we will publish part 2 which
takes a more in depth look at Landing pages