Feb 9, 2022
Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers. So, what actually is video marketing and how can it be utilised to deliver brand growth? In this episode of the Digital Marketing Podcast, Ciaran meets with Jon Mowat, author and founder of Hurricane, a leading marketing agency that offers video strategy, production and activation.
A good video marketing strategy is all about making conversation with your audience and comprises of different content types for each stage of the sales funnel. Jon explains how this can be done using three of his popular models; hero hub help go, the digital sales funnel and the fixed vs. fluid platform.
Join us next week where we welcome Jon back for a second episode where we dive into understanding of why video works so well.