Feb 7, 2012
Episode 59
In this episode, Daniel talks to Thomas Brown, Head of
Insights at the Chartered Institute of Marketing to quiz him about
some of the trends they have uncovered in their Social Media
Benchmark” a new and detailed exploration of the
marketing social media landscape, and how businesses are making use
of it. Supported by Ipsos ASI, the brand and advertising
research specialism of Ipsos MORI, this report, is not due to
launch until the 15th of February, so it was a real honor to
get to talk with Thomas about what they have uncovered.
You can find out more about the Social Media Benchmark at
http://www.smbenchmark.com/
For more information on the CIM at: visit http://www.cim.co.uk
You can also follow the hashtag on Twitter #SMBenchmark