Feb 23, 2016
Daniel talks us through getting leadership buy-in to key digital transformation projects by answering some of the tough questions you might be asked. Ciaran gets a little over dramatic playing the role of a challenging senior team member asking tough questions which Daniel calmly and confidently walks us through.
Tough questions Daniel tackles:
- How to deal with negative conversations online
- How to minimise the chance that social team might say something embarrassing.
- How to deal with leakage of confidential information.
- How to deal with the disbelief that people we want to reach don't use social media.
- How to deal with the risk of law suits from Social Media activity.
- How to solve the time lag from your compliance team.
- How to spot potential errors or faux pas
- How to tie social channel to business results
Take a look at http://socialmediagovernance.