Dec 13, 2010
Episode 13, The Viral Video Phenomenon
In part II we explore with Ed Robinson the creative aspect of Viral
video creation, exploring the essential aesthetics and styles of
online viral video, How viral video idea’s work for the audience,
pivot moments, talking about Viral factory productions LED Sheep,
Ravenstoke. We also explore the seeding process, a key strategic
element for building and promoting foundation audience necessary to
start a global online viral effect. We explore how the search
for effective viral video is blowing apart clients traditional
understanding of using video media for business product
promotion and Ed introduces Baltimore, the Viral factory’s bespoke
viral video tracking system that measures discussion buzz resulting
from online clips as well as views of the viral elements to give
clients a measure of the effect and ROI online clip campaigns are
creating.