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Mar 2, 2020

All too often, Marketers in a rush to drive results focus solely on techniques to drive more traffic to their websites, but what if we simply made more of the traffic we already have? 

Daniel walks us through website user / usability testing and highlights some of the performance improvements it can drive. If you have...


Feb 9, 2020

We revisit one of Ciaran's favourite marketing formats, The QR code. With both IOS and Android devices now including default support for reading QR codes, they no longer have the requirement to download additional QR code scanners for your audience to be able to use them. We think that's a game changer for the format.


Jan 21, 2020

We talk influential blogger and international SEO speaker Cindy Krum from Mobile Moxie about her perspective on how Google is taking steps to better organise and understand the world's information.

Discover Cindy's concept of SEO Fraggles and how you can utilise them to show up in Google's search results pages using a...


Jan 7, 2020

Welcome to the start of 2020. Daniel and Ciaran are back to explore Daniel's predictions for digital marketing for the year ahead. Avoiding the fanciful future-gazing so often indulged in during January, we are focusing on trends we think will be of the utmost importance to your marketing over the next six months to a...


Dec 17, 2019

If you enjoyed our interview with the founders of SparkToro, Rand Fishkin and Casey Henry, we have some bonus interview content for you to get stuck into this week. Our chat with Rand and Casey was over an hour long. During that time, we discussed a whole bunch of other things. That's not unusual when we let Ciaran...