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Feb 26, 2018

Daniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona‚Äôs and how to go about making use of those personas to aid building a...


Feb 26, 2018

We speak with Arjun Jolly, COO and co-founder of adQuadrant, about how to go about building communities online. A veteran online community builder and participant, Arjun has many years experience of building active online communities for a variety of different brands both in the green products and...


Feb 12, 2018

How well integrated are your email programmes with the rest of your marketing communications? In this episode, Ciaran talks to Philip Storey from Enchant about email marketing and what marketers can do to further supercharge what is traditionally the most productive of the online communication channels.

Enchant is a...