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Oct 9, 2021

How can you use App Store Optimisation to improve your app store rankings?

With more than a million apps available on the Apple and Google Play stores, it's hard for users to find the right one. It's even more challenging for developers to get their apps noticed in this crowded marketplace. 

Leading Global App Store...


Sep 27, 2021

Are you looking to transform your business? Digital transformation has been a hot buzzword in the world of business for a while now. It’s a term that describes how companies are using technology to change their operating models and become more agile, responsive, and customer-centric. But it can be hard to know...


Sep 17, 2021

One of the most exciting announcements at Apple's June 2021 event was that they would be updating their Mail App. As a result, Apple Mail Privacy Protection will soon be an option for Apple Mail users.

For Apple Mail users it's all great news on the privacy front but for marketing it creates some issues. This feature...


Aug 27, 2021

Recorded just before our summer break, Daniel and Ciaran share a few of their favourite digital marketing tools from our new toolkit. This new toolkit is a collection of marketing tools curated by Daniel's students. The complete toolkit comprises some great tools that we have never mentioned before on the Podcast or...


Aug 12, 2021

Daniel and Ciaran interview Richard Lucas, a successful business and social entrepreneur from Poland. Joined with a live studio audience of students from the Digital Leadership Programme, we explore the intersect between marketers and the entrepreneurial class. 

Richard has an extensive background in investing in...