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May 20, 2022

In Part II of our Analytics and Data Masterclass, Avinash Kaushik shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important metrics.

Conversion Rate &...


May 13, 2022

You’ve been tasked with increasing the success of your marketing efforts, but you don’t know where to start. Big data and analytics is becoming increasingly important in marketing, but it can be challenging to know how to use them effectively. Recording and gathering data on its own doesn’t get you results. You...


Apr 19, 2022

Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are. 

Without proper measurement, you can't be sure whether your display campaigns are achieving their objectives. Display campaigns are one of the easiest ways to spend your budget,...


Feb 23, 2022

88% of marketers say that video marketing provides them with a positive ROI. So why does video marketing work so well?

In this episode of the Digital Marketing Podcast, we welcome back Jon Mowat to discuss some of the psychology and methodology behind video’s success. Jon explains in detail the five key areas that  he...


Feb 9, 2022

Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers. So, what actually is video marketing and how can it be utilised to deliver brand growth?  In this episode of the Digital Marketing Podcast, Ciaran...