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Sep 24, 2017

Daniel and Ciaran discuss where social listening fits into your Digital Marketing Strategy. Social Media listening can help you to understand your market and how existing and potential customers are talking about your brand and products. Set up correctly a good social listening programme can provide excellent insight...


Sep 17, 2017

Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Muti variate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights by testing and validating...


Sep 9, 2017

Daniel and Ciaran explore the importance of taking a good look at the experience your customers have of your brand or organisation when they experience your advertising online.  What is it like to be on the receiving end of your brand advertising campaign?

In this episode, we explore some issues around...


Sep 2, 2017

After a long and successful international career at L’Oreal, Minter Dial returned to his entrepreneurial roots to create The Myndset, a boutique agency designed to help senior management teams to adapt to the new exigencies of the Internet-enabled marketplace.

Minter’s newest book, co-written with Caleb Storkey,...