May 20, 2022

In Part II of our Analytics and Data Masterclass, Avinash Kaushik shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important metrics.

Conversion Rate &...

May 13, 2022

You’ve been tasked with increasing the success of your marketing efforts, but you don’t know where to start. Big data and analytics is becoming increasingly important in marketing, but it can be challenging to know how to use them effectively. Recording and gathering data on its own doesn’t get you results. You...