Feb 26, 2024

In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game.

We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry...

Feb 16, 2024

On today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Generative Experience.

Pushing search results listings further and further down the page, Google's SGE introduces a brand new section of AI-generated information. However,...

Feb 9, 2024

The onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing.

However, the ability to build custom reports completely changed the game. As much as we now love GA4, there was one report we couldn't get our heads around, until now.

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Feb 2, 2024

Custom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all you have to do is configure the ChatGPT by telling it what you want to create, give it some guidance on tone of voice etc, and the builder will take it from there.

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