Sep 2, 2017
After a long and successful international career at L’Oreal, Minter Dial returned to his entrepreneurial roots to create The Myndset, a boutique agency designed to help senior management teams to adapt to the new exigencies of the Internet-enabled marketplace.
Minter’s newest book, co-written with Caleb Storkey, is Futureproof, How to get your business ready for the next disruption, published by Pearson, and will be coming out in September 2017. Futureproof paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context.
We jumped at the chance to interview Minter about the book and explore some of the mindsets that Minter argues are essential for both individuals and organisations to master if they are to grow and thrive in an increasingly disruptive and changing world.
All businesses find it challenging to plan for the unknown. Futureproof provides a fascinating insight into 16 areas of up coming disruption and combines this with practical steps every individual and organisation can take to not only cope but to embrace, enjoy and thrive throughout the rollercoaster of change that lays ahead of us all as we reach further into the 21st century.