Dec 13, 2010
Episode 13, The Viral Video Phenomenon
In part II we explore with Ed Robinson the creative aspect of Viral video creation, exploring the essential aesthetics and styles of online viral video, How viral video idea’s work for the audience, pivot moments, talking about Viral factory productions LED Sheep, Ravenstoke. We also explore the seeding process, a key strategic element for building and promoting foundation audience necessary to start a global online viral effect. We explore how the search for effective viral video is blowing apart clients traditional understanding of using video media for business product promotion and Ed introduces Baltimore, the Viral factory’s bespoke viral video tracking system that measures discussion buzz resulting from online clips as well as views of the viral elements to give clients a measure of the effect and ROI online clip campaigns are creating.