Sep 14, 2012

Episode 72

Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN (http://ucn.dk a University in Northern Denmark) about transmedia story telling. We explore what is it and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and engagement with the...

Sep 10, 2012

Episode 71

Ciaran talks again to Steely Eye, a digital agency in London who specialize in creating great mobile web campaigns and strategies. We discuss responsive design as a mobile web solution, html scraped mobile sites and their downside and Steely Eye’s own CMS system that enables the ultimate customized customer...