Jul 31, 2023

In this podcast episode, the team delve deep into the realm of personal branding and explore the crucial aspects of establishing a trustworthy online presence.

We explore how personal branding builds trust, unlocking SEO secrets for your brand, understanding SSI scores, choosing the perfect profile image, and navigating...

Jul 24, 2023

SGE, Search Generative Experience, is Google's new way of transforming the search experience with the use of Generative AI. This will allow you to get AI powered overviews, ask follow up questions and take next steps right from the SGE box when you search.

This might seem beneficial from a users perspective, but...

Jul 24, 2023

Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention.

In this episode of the Digital Marketing Podcast, the team discuss the main differences...

Jul 7, 2023

Picking the right CRM (Customer Relationship Management) can be a game changer for a digital marketer and is packed full of benefits, allowing you to centralise customer data, improve lead management, run effective marketing campaigns and more all from one place.

In this podcast episode, we'll explore how you can pick...

Jul 4, 2023

The Digital Marketing Channel Mix can often cause some confusion, but it actually focuses on what digital channels are going to be used to engage with your target audience, whether that be SEO, email, social media, paid advertising, or other channels.

In this episode of the Digital Marketing Podcast, Daniel, Ciaran and...