Feb 26, 2018
Daniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona’s and how to go about making use of those personas to aid building a...
Feb 26, 2018
We speak with Arjun Jolly, COO and co-founder of adQuadrant,
about how to go about building communities online. A veteran
online community builder and participant, Arjun has many years
experience of building active online communities for a variety of
different brands both in the green products and...
Feb 12, 2018
How well integrated are your email programmes with the rest of your marketing communications? In this episode, Ciaran talks to Philip Storey from Enchant about email marketing and what marketers can do to further supercharge what is traditionally the most productive of the online communication channels.
Enchant is a...