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Jul 25, 2019

"Fake it till you make it" is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible?

In the wake of some interesting in-depth research into levels of fakery on popular social media channels, Ciaran and Daniel...

Jul 15, 2019

Discover how can you get the most out of the traffic you already have with effective CRO. To aid us with this task, we speak to Jeff White, a leading conversion optimization specialist from Kula Partners in Canada who focus their work helping B2B organisations and manufacturers.

We explore what Conversion Optimization...

Jul 6, 2019

For any marketer with a heart who wants to connect with their audience, empathy in business has always been important. We explore with Author Minter Dial how empathy is effectively used in the workplace and how important it is as the marketing world embraces artificial intelligence. 

Are you hard baking enough empathy...