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Jun 8, 2022

It's hard to know where to start with running highly effective social media influencer marketing. Everyone talks about it, but few have successfully nailed it repeatedly and reaped the rewards

Ciaran talks with agency founder Sedge Beswick from SEEN Connects, an innovative social media influencer agency that...


Jun 2, 2022

Nearly every business could benefit from better local SEO, but it can be difficult to know where to start.

Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer.

In this episode, Ciaran walks us through how to set up and optimise your...


May 20, 2022

In Part II of our Analytics and Data Masterclass, Avinash Kaushik shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important metrics.

Conversion Rate &...


May 13, 2022

You’ve been tasked with increasing the success of your marketing efforts, but you don’t know where to start. Big data and analytics is becoming increasingly important in marketing, but it can be challenging to know how to use them effectively. Recording and gathering data on its own doesn’t get you results. You...


Apr 19, 2022

Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are. 

Without proper measurement, you can't be sure whether your display campaigns are achieving their objectives. Display campaigns are one of the easiest ways to spend your budget,...