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Dec 22, 2023

Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly.

Sounds like a perfect methodology, but it’s not all smooth sailing. Join us for the latest episode of the Digital...


Dec 19, 2023

On today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of Love Experience and user experience expert with 30 years of expert in digital design and brand strategy, to talk about how to review your competitors in an actionable way.

If you are reviewing your direct competitors and...


Dec 15, 2023

If you’re not yet aware, Google are launching their latest AI development, Gemini — a multimodal artificial intelligence model that can reason seamlessly across test, images, video, audio and code. It is the first model to outperform human experts on MMLU (Massive Multitask Language Understanding), and surpasses...


Dec 12, 2023

On today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal.

We're sure many of our listeners will have heard of Datareportal, but for those who haven't, they compile thousands of free reports online on social media use, internet use, digital marketing use and more in...


Dec 11, 2023

On today's episode of the Digital Marketing Podcast, we welcome Elina Vilk, Chief Marketing Officer at Hootsuite, to discuss the latest trends in social media.

Elina discusses the importance of forging authentic connections online, sharing her insights on establishing and nurturting two-way relationships with your...