Apr 27, 2012

Episode 64,

Ciaran speaks to Matthew Yeomans Co Founder of Social Media influence, and Co-Author of a brilliant new Ebook #Fail  The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co authored with fellow co-founder  Bernhard Warner. Matthew walks us through some of the most...

Apr 12, 2012

Episode 63, We are back again with another round up of our favourite Digital marketing tools and  juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round up of digital marketing tools covering everything from  Advanced Analytics, to  Social media...

Apr 2, 2012

Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modeling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?”   We explore what Attribution modeling is? How it helps? How can you implement it...