Nov 26, 2024
In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub.
In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most...
Nov 18, 2024
If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one.
In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's...
Nov 11, 2024
What is digital PR and does it matter?
In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester.
Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for...
Nov 1, 2024
Does the world of digital marketing need any more three letter acronyms? Apparently so...
In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing.
As search engines evolve into...
Oct 25, 2024
Is content marketing still relevant in 2024?
In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to...