Jul 16, 2017
Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.
Techniques covered include:
How to use Cognitive Biases
How to make use of Scarcity
How to use Social Proof
How to use Consistency
How to use Loss Aversion
How to use Confirmation Bias
How to use Anchoring
How to use the Decoy Effect
How to use Priming
Useful Links
Link to Cognitive Biases Article:
http://www.neurosciencemarketing.com/blog/articles/cognitive-biases-cro.htm#
Italian driving licence Case study:
https://www.angloinfo.com/how-to/italy/transport/driving/penalties-drink