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Jul 16, 2017

Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.


Techniques covered include:

How to use Cognitive Biases

How to make use of Scarcity

How to use Social Proof

How to use Consistency

How to use Loss Aversion

How to use Confirmation Bias

How to use Anchoring

How to use the Decoy Effect

How to use Priming


Useful Links

Link to Cognitive Biases Article:

Italian driving licence Case study: