Dec 1, 2017
Ciaran talks to Margherita Maspero, from SoAmpli, about effective social selling for B2B businesses. We explore how to use different social channels with the right marketing materials and Margherita shares some practical tips they use within their own B2B sales and marketing teams to build strong and effective connections with a whole variety businesses. We also explore ways to break down the traditional barriers that often exist between sales and marketing team, so they work in close collaboration together.